Burger King
Burger King relaunched its website – BK.com – yesterday. Do those ads with the creepy looking king annoy you? Then move the interactive “king” slider all the way to the left and you won’t see him on the website anymore. You can do the same with the “fun” slider if you are only on the website to find a store, check nutritional facts or read about new products (like I usually am when visiting a restaurant’s website). While I am not a Burger King fan, I commend their website’s user-friendly Flash design. You can build an entire meal, even choosing which condiments or side items you want, and you will get the nutritional value of everything you ate on your BK binge.
“This enhanced Web site bridges the gap between what audiences see on television, in restaurants and online, bringing together the advertising and viral content that super fans have come to know and love from Burger King,” said Brian Gies, vice president, marketing impact for BK.
I still find it odd that fast food chains have fans. I mean, I love Sonic. But I’m a fan of the food, not the company itself.
Source: Stacy Straczynski of BrandWeek. Read the entire article here.
Thanks for posting about this, I would love to read more about this topic.
I just want to give you some kudos for exerting effort in posting this entry and in coming up with this. I’m looking forward to more of your blogs.
In my opinion there are five tips to lose weight. 1. Stop Drinking Soda, 2. Remove Starch from your diet, 3. Eat Raw Vegetables, 4. Cardio exercise and 5. Eat more meals per day. Pretty simple huh!