Making Emails PDA-Friendly
For those of us in the marketing and PR world who are responsible for creating e-newsletters or other mass email distribution, the increasing use of PDAs instead of PC-based email is making that task a bit more challenging. Although most PDAs – Blackberry, Android, iPhone and iTouch – are capable of receiving HTML email, it’s simply not as clean-looking or quick to download as compared to opening up your email on your PC. Personally, my Blackberry is always up-to-date with the latest software, but I don’t know if it’s Verizon or Blackberry that is just a bit slow, but my HTML emails are a pain to open. I have to give my Blackberry permission to download images every time I open an HTML email. And by images, sometimes that means graphic-heavy text.
A recent column gives some basic tips for creating PDA-friendly email, but not many. I’m interested in what the experts have to say… comments?
