Obama’s PR Problem
“No, I mean it,” said Ms. Brigugulio, “I expect you to keep your word on this.”
The already-famed photograph on the front page of today’s New York Times was taken at a town hall meeting on healthcare hosted by President Obama in North Carolina. The Times just identified the woman who is picture wagging her finger at the President – Patty Briguglio, president and CEO of MMI Associates, a Raleigh-based PR firm.
“Ms. Briguglio pays for much of her 19 employees’ health insurance, though she doesn’t offer a group plan. Because her staff is so young, it is cheaper to simply provide an allowance for them to purchase individual policies.” Which is interesting, because that’s how it works at my company, with two owners and two benefits-receiving employees (I myself being one of them). Naturally, Ms. Briguglio is concerned with Obama’s proposed plan and how it will affect her taxes.
I am not offering my opinion on the proposed plan, nor am I advocating support for one small business owner or President Obama. I suggest you read the article as it may enlighten you on how these potential changes might affect your small business, and maybe offer some guidance on how to handle your own PR in situations like the one Obama’s administration has found itself in.
